Meath Tourism Internet Marketing
Hotel Website Marketing Conference
New Druids Glen Golf course website design
Meetingsbooker.com - Meeting room booking engine
Irish Hotel Federation Affiliate Marketing
HSMAI Board Member
Dublin Convention Bureau E-Marketing Strategy
Meath Tourism Internet Marketing Seminars
Proactiv Marketing organised two e-marketing seminars for Meath Tourism members which included hotels, golf courses, festivals and attractions. The two events focussed on providing Meath Tourism members with an insight into the latest developments in online marketing for Irish tourism providers.
The two events covered the following topics:
- Search engine optimisation
- Google pay per click advertising
- Google analytics
- Social media marketing
- Facebook, Twitter, LinkedIn
- Ezine marketing techniques
- Online video marketing
Speakers included, Mark Congiusta (Irish International), Niamh Nevill (Failte Ireland), Joe Conlon (Webtrade), Aisling Blake (Radical.ie), Alan O'Rourke (Toddle.com)
Hotel Website Marketing Conference
Proactiv Marketing are organising the Hotel Website Marketing Conference at the Radisson Royal SAS Hotel in Dublin on Feb 17th 2009. The conference is designed to assist Irish hotels in marketing online, increasing direct website sales and also maximising revenue through 3rd parties.
The conference is sponsored by The Irish Hotel Federation, Tourism Ireland, Avvio and Meetingsbooker.com. The conference combines both presentations and networking sessions and includes some of the worlds leading online hotel marketing partners including: Expedia, Hotels.com, Google.
For more information please visit www.hotelwebsitemarketing.com
Proactiv Marketing were selected to design the new Druids Glen Golf Course website. The new website design is now live. Druids Glen Golf Resort is regarded as one of Ireland's premier championship golf resorts located just outside Dublin. Their new golf course website design follows their strong brand guidelines while also improving their promotion of both the Druids Heath and Druids Glen golf courses.
The golf course website includes an interactive hole by hole section outlining the distance and index of the hole including a map illustration and photograph as well as a "Golf Tip" from former Ryder Cup star, Eammon Darcy. The golf course website also promotes the user to request a tee-time or gift voucher as well as golf course membership. Additional information such as clubhouse, media center, pro-shop, golf academy, hotel, local attractions and interactive google map highlighting location are also included.
The website includes our easy to use content management system to allow Druids Glen to update content themselves as well as Google Analytics which provides up to the minute website visitor statistics.
"We are delighted with the new website design, our agency Proactiv Marketing have done an excellent job, their background in golf marketing in Ireland as well as internet expertise is the perfect combination!" Denis Kane, Chief Executive Druids Glen Golf Resort
www.druidsglen.ie
Meetingsbooker.com - Meeting room booking engine
We have just launched a new innovative online booking engine for hotel and conference venue meeting rooms. The Meetingsbooker.com reservations system is set up on the venue's own website and allows them to sell meeting rooms online. It is the ideal hotel marketing tool designed to increase online meeting room sales.
Meetingsbooker.com facilitates corporate clients to search for meeting rooms, choose rooms based on capacity and dimensions and also select IT equipment, coffee and tea breaks as well as lunches and dinners. A number of hotels and conference venues have already signed up for this innovative booking engine system.
Meetingsbooker is now live on the Days Hotel Dublin Airport website and will shortly be added to The Morgan Hotel, The Beacon Hotel and the International Corporate Centre websites.
Visit the Days Hotel Dublin Airport Meetingsbooker system
Watch our youtube video:
Irish Hotel Federation Affiliate Marketing
In conjunction with the Irish Hotel Federation marketing committee, we have assisted them in devising an affiliate marketing strategy aimed at developing suitable partners for their website Irelandhotels.com. Affiliate marketing is a web-based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's marketing efforts or website.
To date we have successfully established a number of affiliate partners based in Ireland who are now delivering strong revenue and bookings by using the Irelandhotels.com online booking inventory of over 650 Ireland hotels. The affiliate can choose to either integrate a full search box or simply add a promotional banner. Affiliates also have access to a management dashboard to view bookings and commission earned.
Search box example: Dash Hotels ,Irishcitytours.com, - Coming soon Cork Marathon
Banner example: Dublin Marathon
HSMAI Board Member
We have recently accepted an invitation from the HSMAI Ireland Chapter to join their board. Hospitality Sales and Marketing International (HSMAI) provides a professional forum for leaders and innovators in the hospitality industry and its related industries. It is comprised of nearly 5,000 members representing 79 chapters in 35 countries worldwide.
The Irish Chapter is very active and regularly organises dialogue evenings with presentations from leading experts in hospitality and hotel marketing. They also host the annual HSMAI awards ceremony which rewards excellence in hospitality and hotel marketing. So if you are a hotel sales manager, specialist website agency, golf course manager or any member of the hospitality industry why not join HSMAI now.
Visit: www.hsmaiawards.com or www.hsmai.ie
Dublin Convention Bureau E-Marketing Strategy
The Dublin Convention Bureau is charged with attracting international conferences to Dublin. They provide marketing support to Dublin hotels, conference venues and Professional Conference Organisers. Their mission is to promote Dublin as a Business Tourism destination by creating awareness of its advantages and offering solutions that meet the needs of clients and Dublin hotel and conference members.
We have assisted them in developing an online marketing strategy including:
- Pay Per Click advertising campaign
- Advertising strategy for the DCB website
Visit: www.dublinconventionbureau.com
New Druids Glen Golf course website design
