With over 10 years senior International Tourism Marketing experience, Ciarán Delaney Director of Proactiv Marketing is ideally placed to assist you in researching, developing and executing a marketing strategy which will deliver results for your organisation. We are happy to assist you in marketing your golf course, hotel, festival, tour or tourism destination.
Step 1 - Market ResearchIn order to get the best return from your marketing investment it is vital to research the different target markets and establish which sectors are likely to provide the best return on investment.
This process will include:
· Evaluation of the domestic tourism market.
· Statistical breakdown of International visitors.
· Keeping in mind your budget we will recommend which markets you should focus on.
Step 2 - Marketing Plan
We can assist you in developing a proactive marketing plan which will outline your strategic direction and also include an action plan covering all areas of the marketing mix. This action plan will include costs in line with your marketing budget.
· Brand development.
· Advertising creative development.
· Advertising media selection.
· Brochure development (if necessary).
· Recommended trade partners.
· Consumer and Trade Promotions.
· Proactiv Publicity and PR campaign.
· Online strategy and website development.
· Search Engine Optimisation.
Step 3 - Marketing Plan Execution
Once the proactive Marketing strategy and plan has been agreed in principle we are in a position to execute this plan covering all areas of the marketing mix. As outlined in our about us section, Proactiv Marketing has organised and implemented detailed international marketing plans in Ireland, Italy, Greece and Scandinavia. We have also worked in Ireland as hotel and tourism marketing consultants
If you already have an internal marketing team we are happy to work alongside them as a marketing consultant to ensure key deliverables and targets are met.
